A simple problem. A simple idea.
Fuel me once began with a personal frustration shared by millions of parents: most people want to eat well. Most families try to eat well. But daily vegetable intake still falls short — especially for children.
That experience sparked a single, practical question: What if the vegetables were part of the pasta itself?
Not a supplement. Not a "sneaky veg" gimmick. Just real food, made better.
Packaging that doesn't cost the earth.
We use recyclable cardboard bands and Sustainapouch compostable freezer bags. After use, these materials naturally break down in home composts without leaving toxic residues.
Sustainapouch keeps food fresh while minimising environmental impact and supporting a circular materials economy.
Everything you need to know
Honest answers to the most common questions from parents, nutritionists and the genuinely curious.
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The flavour remains mild and familiar. The carrots enhance the nutritional profile without overpowering the taste children expect from pasta.
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Every child is different, but we've seen positive reactions from many parent-described fussy eaters — because the texture and taste remains consistent with traditional pasta.
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No. Our pasta is made with wholegrain spelt wheat. It is not suitable for those with gluten intolerance or coeliac disease.
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Yes — we use organic carrots and carefully selected ingredients throughout.
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The vibrant colour comes naturally from real carrots integrated into the dough. No artificial colouring or extracts are used whatsoever.
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We prioritise UK sourcing wherever possible. Carrots from Scarborough, spelt from Hungerford — around 90% by weight is UK sourced.